For nearly two years now, Starbucks, one of the world's most successful corporations, has been blocking efforts by Ethiopia, one of the world's poorest countries, to trademark the names of their coffees. According to Oxfam, trademarking could help Ethiopian farmers get as much as $88 million a year more for their coffee. As one farmers' co-op in Ethiopia puts it,"We don't want help. We want a good price for the coffee."
But Starbucks wants to keep the trademark of Shirkina Sun-Dried Sidamo coffee for itself. Not because it's right, but because they can.
Enter the right Reverend Billy and the Church of Stop Shopping. Billy is the activist alter ego of Bill Talen, a preacher with little actual theological training in his past but lots of Elvis in his hips. For the past few months, Reverend Billy and his choir have been protesting Starbucks' bullying of Ethiopia by exorcising Starbucks cafes in New York City--that is to say, staging sit-ins there and then getting arrested for it.
As the Reverend puts it, he believes that "Consumerism is overwhelming our lives. The corporations want us to have experiences only through their products....But if we "back away from the product" - even a little bit, well then we Put The Odd Back In God! The supermodels fly away and we're left with our original sensuality. So we are singing and preaching for local economies and real - not mediated through products -- experience."
I've met Billy and he's a very intense (and funny) guy. He's way more righteous than me, and I don't think I could do what he has done, and give up all my transnational corporate shopping. I would also like to give you, dear reader, a well-reasoned and provocative critique of why Starbucks insists on treating Ethiopia as if it were a wealthy transnational corporation. Or at least make a good, stinging joke about their ethics. But I have to go pick up the kid at Kindergarten, and it would all boil down to this anyway:
You know what? Fuck a buncha Starbucks. I think I can quit Starbucks for awhile. Or forever.






